This is Aleksia. She would be my ideal target audience as she is 17 (young adult).
Her dress sense is of her own style. She does not like to follow any trends, she just dresses as she feels comfortable which is a good example of what rockstars are like.
She shops in places such as All Saints and Topshop.
She enjoys shopping, dancing, socializing with friends and family but she loves her music.
Kings of Leon, Keane, Blur, Athlete, you name it, she loves it.
Some people may think she doesn't come across as your average rock lover but I think she does. I think she is a perfect example.
She is a bit of a rebel which is the stereotype for a rockstar.
You can see by the way Aleksia dresses that she is into her rockish looks. She has a certain charm about her that really makes her stand out and people look up to that and aspire to be the same so she is a good role model for the rock world.
Aleksia is my target audience, many people her age are interested in similar music, and the fans of rock/indie are growing by the minute.
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