Audience Demographics

For audience demographics this is the beginning for most magazines as this is one of the most important factors to start with. This is the audience. Its important for the audience to find out about them. You are entitled to find out information like: how old they are, what music they like, what they want in the magazine, where they live, what gender they are, this information is important and relevant for me, it plays a big part in creating a magazine; you need to find out what people want in order to gain a better understanding and allow yourself more chance to capture their attention. The failure or success of the magazine would depend on how well i do in finding out this very appropriate information from the audience. To find out this information i will be producing questionnaires/polls and posting it onto my blog for the audience to fill out. I will be posting links of my blog for people to answer my questionnaires on social networking sites such as facebook or twitter.

Uses and Gratifications Theory

Uses and Gratifications Theory is a way to show an approach to communication. This theory places more focus on the consumer or audience. It assumes members of the audience are not reactive but take an active role in interpreting and integrating media into their own lives. The theory also holds audiences responsible for choosing media to meet its needs. The approach suggests that people use the media to fulfill specific gratifications. This theory would then imply that the media compete against other information sources for the viewer’s gratification. This theory would definitely help me design and produce my magazine; this is because the theory is for the audience to choose what they want in the magazine, for example; what font they prefer, what title they want, the colour scheme used throughout the whole magazine etc. Important things like the layout would be much easily decided with the help the audience deciding what they prefer. I have produced a questionnaire to see what the audience want from a magazine, therefore giving me a rough idea of what they will like. I will be using ideas from the audience, however if i feel something will not work i won't use it for my magazine.